The new sponsorship deal between The R&A and AIG could not have come at a better time. With many sports and businesses struggling in the wake of the pandemic, it’s a huge boost to the women's game to have the continued support of the New York based finance and insurance group.
Under the new agreement, the British Women’s Open as been rebranded. The word "British" has been dropped from its title and it will now be known as the AIG Women’s Open.
The R&A has also launched a new website for the championship, which can be accessed at: www.aigwomensopen.com
The Chief Executive of The R&A, Martin Slumbers, said:
“The R&A and AIG share a long-term vision for the AIG Women’s Open. We are fortunate to have such a committed partner in supporting women’s golf."
“The AIG Women’s Open is a global championship and its new name reflects its growing stature and broadening international appeal."
“Together with AIG, we are determined to accelerate the progress we have made in women’s golf. The AIG Women’s Open is the perfect showcase for these highly skilled athletes to demonstrate how good they are and inspire more girls and women to take up golf."
The President & Global Chief Operating Officer of AIG, Peter Zaffino, said:
“For over 40 years, this iconic championship has provided a global stage to showcase world-class women’s golf."
“AIG proudly stands as allies with these accomplished players, and with women in business and society. In the face of challenging global circumstances, we are pleased that our increased support of the AIG Women’s Open will enable these dedicated professionals to compete and break down barriers that will provide a lasting example for future generations.”
This year's AIG Women’s Open is due to be played at The Royal Troon Golf Club from 20-23 August.
Under the new agreement, the British Women’s Open as been rebranded. The word "British" has been dropped from its title and it will now be known as the AIG Women’s Open.
The R&A has also launched a new website for the championship, which can be accessed at: www.aigwomensopen.com
The Chief Executive of The R&A, Martin Slumbers, said:
“The R&A and AIG share a long-term vision for the AIG Women’s Open. We are fortunate to have such a committed partner in supporting women’s golf."
“The AIG Women’s Open is a global championship and its new name reflects its growing stature and broadening international appeal."
“Together with AIG, we are determined to accelerate the progress we have made in women’s golf. The AIG Women’s Open is the perfect showcase for these highly skilled athletes to demonstrate how good they are and inspire more girls and women to take up golf."
The President & Global Chief Operating Officer of AIG, Peter Zaffino, said:
“For over 40 years, this iconic championship has provided a global stage to showcase world-class women’s golf."
“AIG proudly stands as allies with these accomplished players, and with women in business and society. In the face of challenging global circumstances, we are pleased that our increased support of the AIG Women’s Open will enable these dedicated professionals to compete and break down barriers that will provide a lasting example for future generations.”
This year's AIG Women’s Open is due to be played at The Royal Troon Golf Club from 20-23 August.
No comments:
Post a Comment