THE LADIES EUROPEAN TOUR IS RAISING ITS GAME

The Ladies European Tour (LET) has relaunched their brand with a fresh logo, new website and tag line, #RaiseOurGame.  

As part of its relaunch, The Ladies European Tour has also released a short video, which introduces its new tagline, #RaiseOurGame. The film focuses on the hard work and determination it takes for women and girls to pursue their passion, achieve their goals and realise their potential.

The script was written by two-time LET winner Meghan MacLaren, an eloquent 26 year-old who is becoming known for her thoughtful and honest opinions on the issues that affect women's golf. MacLaren's inspirational text is narrated by two-time major winner and European Solheim Cup star Suzann Pettersen.

Meghan MacLaren, who raised her own game last week to win the second event in Justin Rose Ladies' Series, said:

“I loved working on this project and it was great to play an active role in the new direction of our Tour. This is an exciting time for the LET and for women’s golf and to see the growth potential as we look ahead to the future for the next is very fulfilling. I’ve always worked hard to raise my game and I’m proud to be a member of a tour which gives us the opportunity to raise our game further.”

Suzann Pettersen said:

“I wouldn’t be where I am without the LET and I’m excited about the next chapter of the Tour’s history as it looks to provide even more opportunities for women and girls in the game. I’m thrilled to narrate this inspirational video, re-branding the new LET. The future is bright for the LET and its Members.”

Last November the Ladies European Tour joined forces with the LPGA to create an exciting new joint partnership. By January the LET schedule was looking the strongest it had done in years with new sponsors, 24 tournaments and record prize money on offer. There was a genuine buzz about the future of European women's golf. And then, after only three events, the coronavirus pandemic hit.

Three months on, the LET brand refresh with its #RaiseOurGame tagline aims not only to capture the ambition of the new LPGA-LET joint partnership. It also aims to signal that even in the midst of a pandemic the shared desire to keep moving women’s golf forward has not been lost.

LET Chief Executive, Alexandra Armas, said:

“This brand refresh expresses our excitement about the LET and its future, how passionate and proud we all are to represent this strong new brand and that we are in this journey together with our partners, determined to create greater opportunities for the women who play golf today and for the ones that will follow in the future."

“It has been an unprecedented and eventful start to the new decade. In January, we announced a record-breaking schedule and we were extremely excited about the 2020 season. Due to the coronavirus pandemic, it has been a challenging time for us of late, but we are now focused on the long term."

“This is not only the time to preserve tournaments in 2020 but to build the future that we’re so excited about moving forward for women’s golf. 2020 is a building block to a bigger and better 2021, 2022 and beyond. Together, let’s do all we can to raise our game.”

The Ladies European Tour is due to re-start in mid August with two events in Scotland. The first event is AIS Ladies' Scottish Open at The Renaissance Club from 13-16 August. The second is the AIG Women's British Open, at the Royal Troon Golf Club from 20-23 August.